The Global Consumer 2019

              10,000 consumers took part in our global survey to understand the global consumer behaviour trends key to retail strategy.

              Surveying 10,000 consumers across 10 international markets, The DWF & Retail Week Global Consumer Report 2019 provides retailers and consumer goods businesses with critical insight into changing sentiment across the world. 

              Key themes covered: 

              • How confident are consumers about their economic/political environment?
              • How is their disposable income and buying power impacting their purchasing decisions?
              • What are consumers going to spend their money on? What factors impact their decision making?
              • Buying behaviour - how are they influenced? How do they shop? How do they want things delivered?

              These questions are answered in the context of 10 key markets surveyed - indicating to readers what each jurisdiction's challenges and opportunities are for retailers. 

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              Global Consumer 2019 Front Cover


              The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.

              Key findings for the German market

              • Some 60% of German consumers are less confident about politics and 43% about the economy for 2019. There is uncertainty over the prospects of the EU following Brexit. 
              • General merchandise sales will suffer in 2019, while food sales will increase.
              • Younger consumers are the most positive, with 50% of 18- to 24-year-olds expecting an increase in disposable incomes.
              • Online represents the biggest growth opportunity, while mobile sales will be flat and store sales will fall.

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              Hilary Ross

              • Head of Retail, Food & Hospitality // Executive Partner (London)

              Oliver Bolthausen, LL.M. (USA), FCIArb (UK)

              • Partner // Executive Partner (Munich) // Global Head of International Arbitration & Disputes

              Ed Meikle

              • Partner // Head of Retail Group